The Art and Science of Blogger Relations 2.0

Now you can download the version 2.0 of the free eBook: The Art and Science of Blogger Relations by Brian Solis. Blogger relations is one of the most discussed topics in PR today. While everyone claims it requires only common sense, the truth is that there are lessons, examples, and strategies you should read about first, in order to understand how the dynamics of influential relationships are evolving.
Topics covered:

Building a Bridge Between Your Story, Bloggers, and People
The Challenge of Social Media
Brand in the Internet Era
How Bloggers Can Work with PR People 101
Outing Bad PR
Advice on Media and Blogger Relations
Blogworld Expo: Building Relationships with Bloggers
The New Rules for Breaking News
The New Rules of Breaking News, Beware of Embargoes
Dear Chris Anderson, an Open Letter to Make Things Right
Making Mistakes and Amends in Blogger and Media Relations

Download.