The book explains to business people, advertisers, politicians, anybody with a message today that it’s not important anymore what people hear, its what they repeat. And what they want to repeat in a Word of Mouth world are micro-scipts – idea bites that fit into a five or six word phrase. Not just a sound bite, slogan or a Tweet – but a very special kind that work the way the brain likes to work.
Click on the link below to start downloading this free ebook:-
The Micro-Script Rules: How ideas break through in the hyper-connected world – 30 pages, 1.8MB (PDF)
The Micro-Script Rules: How ideas break through in the hyper-connected world
Labels: Business